How a PR Agency transformed employee wellbeing with tailored benefits

Headquarters:

London, UK

Employees:

30+

Industry:

Marketing

The challenge

As the first wave of lockdown hit the UK, Rostrum found employees were struggling with their wellbeing during a time of turbulent change. They wanted to implement a flexible wellbeing benefit that would maintain their company culture across a dispersed team and help support employees with their health and wellbeing in and out of the office.

The outcome

Since implementing Heka, the Rostrum team found great success with over 86% of employees using the platform to support their wellbeing even after returning back to the office. By providing tailored benefits, Heka has elevated the culture of the company and support Rostrum in their goal of keeping employees physically and mentally healthy.

Wellbeing at all times 

Rostrum began looking at different wellbeing options when their tight-knit team was suddenly dispersed during the first Covid lockdown. “We knew that we wanted to maintain our strong team culture, and so we were looking for a company to provide virtual experiences that could bring the team together.” 

By partnering with Heka, Rostrum was able to add a wide range of virtual experiences, mental health support, and healthy food to its wellbeing offering. “Whether people were sharing their opinions of juices, online yoga classes or aromatherapy products, Heka helped bring the team closer together through shared experiences,” Michael explains. Since lockdown ended, the Rostrum team have been signing up for more in-person experiences, with some colleagues now planning to attend real-world classes and experiences together. 

Breadth and depth 

Rostrum was impressed with Heka’s offering from the outset, since “no other company could offer the same depth and breadth of services, products and experiences. People really like the fact that they can choose a magazine subscription, an afternoon of axe-throwing, or a massage. Or all three!” 

10/10 rating 

“One of the biggest differences we’ve seen since using Heka is that each employee can now look after themselves in a way that works perfectly for them – whether that means through better nutrition, mental health support, or exercise. Everyone is different, and there is something for everyone.” Indeed, the Rostrum team has a monthly engagement rate of 86% over a year after starting with Heka, with Michael rating Heka a “10 out of 10.” 

As for the future, the focus on the agency’s people and their wellbeing will never waver. Michael says: “I know that every company says this, but at Rostrum, our team really is our greatest asset – by far. And so we are totally committed to keeping them healthy and well, both physically and mentally, in any way we can.”

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