A quick summary:
When it comes to employee benefits, too many companies still rely on traditional, one-size-fits-all solutions. These benefits often look great on paper, but do they truly meet the real-life needs of your team? The answer is usually no. In today’s fast-paced, diverse work environment, a cookie-cutter benefits package just doesn’t cut it anymore. To truly support your team, you need benefits that are personalised, health-focused, and adaptable: benefits that go beyond the office and empower your people to live their best lives.
The problem with traditional benefits
Traditional employee benefits tend to focus on generic benefits like gym memberships, discounts at stores, or the occasional wellness workshop. While these can be nice to have, they often miss the mark when it comes to addressing the diverse and evolving needs of your team. Not everyone wants the same thing, and not everyone will benefit from the same offerings.
Think about it: how many employees are genuinely excited about a generic “wellness package” that doesn’t align with their personal health goals? Only 30% of gym subsidies get used, because not everybody uses a gym. But almost everybody cares about their own health and wellbeing. Whether someone is focused on improving their nutrition, training for an ultra-marathon, practicing mindfulness, or saving for a home, traditional benefits often fail to meet the specific needs that make a real difference in people’s lives.
The power of personalised benefits
Offering benefits that mean something to everybody goes a huge way towards attracting and retaining outstanding talent. But ticking every single box to become an employer of choice is almost impossible.
It’s time to move away from the “one-size-fits-all” mentality and offer something truly impactful. Personalising benefits means offering your team access to a range of options that cater to their unique, ever-changing health and personal goals. Whether their current focus is on mental health, physical fitness, nutrition, or even life milestones like starting a family or buying a home, Heka’s approach focuses on the individual, and flexes as often as they do.
It’s about showing everybody that their health and wellbeing matter to you, inside and outside the office. When employees have the freedom to choose benefits that align with their personal goals, they feel valued, supported, and more productive.
Why do health-led benefits matter?
It’s not just about giving people what they want, it’s about giving people what they need. Retail discounts might be nice to have, but health-led benefits are a need to have, for everyone. Healthier employees are more productive, and happier in their roles. Studies show that when employees feel supported in their health journey, they perform at their best. In fact, 83% of users say they’re more productive with access to Heka.
And with 97% uptake and monthly usage, you can make a huge impact on success. By prioritising individual health, you’re not just improving the lives of your team members- you're boosting your company’s performance, too: when your employees feel good, they work better. And when they have access to benefits that actually make a difference, they're more likely to stick around and be committed to your company’s goals long term.
Moving beyond traditional benefits
Today’s workforce deserves more than just generic benefits- they need benefits that support their unique health journeys, empower them to perform at their best, and help them thrive both at work and in life.
Heka offers a health-led benefits platform that delivers on all fronts, with personalised options designed to support every individual. With Heka, you can start focusing on the things that really matter- supporting your team’s wellbeing and empowering them to achieve their personal and professional goals. Ready for benefits that actually make an impact? It’s time to invest in a solution that works for everyone.
