A quick summary:
As 2024 draws to a close, we’re reflecting on what an amazing year we’ve had at Heka. Full of big wins and exciting milestones, we’re more proud than ever to be on this journey of creating impact through meaningful employee benefits.
From gaining extraordinary partners to seeing incredible growth, this year has definitely been one for the books – and we couldn’t have done it without the support of our amazing community. As we look ahead to an even bigger 2025, let’s take a moment to reflect on our top 3 highlights from 2024.
1. Making waves in personal health
Health and wellbeing look different for everyone, and they’re ever evolving.
That’s why we’re proud to offer health-led benefits across over 50 categories of wellbeing, so Heka customers can live better, every day.
But whilst variety really is the spice of life, there are some aspects to health that are a little more black and white. Raising awareness around serious health risks is incredibly close to our hearts (you can read about how our Co-Founder and CEO, Alex Hind, faced his own major health scare here), so we made it our mission this year to raise awareness about the simplicity of at home early detection kits.
Working with several customers, we focused on prostate cancer. Every year, over 52,000 men in the UK are diagnosed with prostate cancer, and 1 in 8 men will be affected in their lifetime. Early detection can make a huge difference in treatment success, but the challenge is that symptoms are often subtle or hard to notice. The best way to detect it early is with a simple PSA blood test, which can be done at home with a quick finger prick. Unfortunately, many people don’t know about the test, which is why we decided to step in.
Heka provided free testing kits to customers, and the uptake was huge. Not only are we proud to have furthered the conversation around prostate cancer, we’ve also seen a huge growth in people accessing additional health screening services via Heka.
2. Making real connections
One of the best parts of what we do at Heka is getting to chat with our customers and hear their personal stories about how we've made a real impact in their lives. Whether it's a small moment of support or a bigger change, it's amazing to hear how Heka has helped people prioritise their health and wellbeing.
These conversations remind us why we’re so passionate about what we do, and they keep us motivated to do even more. We’re so grateful to be part of these journeys and are excited to keep making a difference!
Looking for inspiration? Check out how some of our users spend their Heka credits every month.
3. The people make Heka
Not only have we added even more talented people this year, we’ve also seen multiple promotions within the team! Team Heka is better than ever, and we’re looking forward to the fresh ideas, skills, and energy we’re taking into 2025. The future looks bright, and with this amazing team, we’re ready to make it happen!
We’re so excited for what 2025 has in store for Heka! We know that health and wellbeing are personal and unique to everyone, which is why we have ultimate flexibility and personalisation. Your needs are ever evolving, whether you’re focusing on your fitness, dreaming of your first home, starting a family, or wanting better work/life balance. Heka is there for you every step of the way.
