Brand Partner:
All Week
Objective:
Increase brand awareness, acquire new customers, and generate revenue.
Duration:
March–December 2024 (9 months)
Brand Partner:
All Week
Objective:
Increase brand awareness, acquire new customers, and generate revenue.
Duration:
March–December 2024 (9 months)
All Week had experience working with other marketplaces, but Heka’s user base and ethos aligned perfectly with their own. All Week immediately recognised the synergy; we spoke with Harry Copely, Partner at All Week to understand more:
“With employee benefit platforms, it can be quite hit-and-miss. It’s not uncommon to onboard a platform and then be forgotten about after a partnership launches. Or to see an initial uplift in sales followed by a gradual decline. With Heka it’s been the total opposite. We’ve found the whole experience refreshing and seen consistent month on month growth throughout the first 9 months on the platform.
“From my first call with Ryan at Heka, everything just clicked. The partnership felt seamless because Heka made it simple to work with through their integration, which can be hard to find. In contrast to other platforms or marketplaces where partnerships can feel transactional, it was clear that Heka’s main focus was connecting our brand with the right type of customer.
“The fact that Heka makes personalised recommendations to its members based on their wellness goals meant that our services were being promoted directly to our ICP which is a major challenge for most businesses. This unique approach prevents the whole “choice paradox” customers feel when they are browsing platforms and have too much to choose from.”
Heka’s recommendation engine helped All Week reach its ideal demographic, a challenge in today’s increasingly competitive industry. Right from the start, Heka placed All Week in front of the perfect audience, ensuring maximum impact.
“Heka places us in front of health-conscious people with limited time to cook a meal, who have a bit of extra money to spend on their wellbeing and care about what they’re consuming. It’s exactly what we’re looking for.”
As a small team, time is precious, so working with a platform that took care of the set-up and did the majority of the heavy lifting was incredibly helpful.“At the time of talking to you, we’ve just had a huge refresh and launched a new website with new pricing, products, and imagery. Annie, our account manager, has been brilliant and nothing was too much to ask - it’s been so much easier than I thought it would be.
“Every quarter, we sync with Annie to track data, and look at how we can optimise our performance on Heka. Whenever we need updates, we send them over and they are uploaded within the same week.”
Heka has delivered consistent results throughout our partnership. In just 9 months, we gained 330 first-time customers, with 39% returning to place repeat orders. The numbers really speak for themselves.
"We love Heka and the team, but ultimately, it’s the numbers that keep us coming back. Our partnership keeps getting better as awareness builds. Heka is growing, we’re growing—it’s a win-win.”
As we approach the final month of our initial 12-month partnership, we’ve decided to renew our collaboration with Heka due to both strong performance and the great relationship we've built with the team. Heka consistently exceeds expectations and continues to deliver results for All Week. With Heka's member base growing at an average rate of 13.2% each month (Dec '23 - Nov '24), we’re excited about the opportunity to connect with even more new members.
“It’s rare to find a brand you genuinely like and see results with. With Heka, our campaigns just keep improving, and we’re growing together.”
“Absolutely. Whether you’re a start-up or a well-established wellness brand, Heka is excellent for tapping into the community of busy, health-conscious, high-performing corporate professionals.”
Working with Heka has been a seamless, educational and valuable experience for All Week. We’re looking forward to seeing what the next 12 months have in store for us on Heka and are more excited than we were the first time around.
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